Corporate Portrait Choices

Posted by Daniel Payne on October 24, 2010 at 2:43 pm
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Background color plays an important role in communicating a mood or feeling about a person. When you consider Apple computer most of their web site and advertising use a pure white background, creating a very clean look and young feeling.
With a recent client we decided that the mood should be more formal and serious, mostly because her business is the insurance industry. After a clothing consultation we came up with a low-key background and dark clothing.